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Rawlins Recognized as "Affiliated Tourism Community”
This November, Rawlins will officially be recognized as an Affiliated Tourism Community through the Wyoming Office of Tourism Certified Tourism Community Program. Entering the program in August of 2011, Rawlins established a local tourism committee and has worked closely with WOT to effectively move forward on strategic tourism development initiatives. In August of 2012, Rawlins was recognized as the first Wyoming community to complete the Tier 1: Aspiring Tourism Community requirements.
Tier II requirements included the completion of an annual lodging survey, the development of a short-term marketing plan and short-term strategic plan, and industry wide participation in the WOT Destination Marketing Specialist training program. Through improvements in workforce development, civic pride, multi-organizational collaborations, and visitor services and retail operations, Rawlins is growing into a place people are excited to live and visit.
A healthy tourism economy contributes to business sustainability and strengthens the industry’s job and income generation capacity. In order to achieve this goal, WOT has partnered with the Wyoming Rural Development Council (WRDC) to develop the Certified Tourism Community (CTC) Program. Visitor friendly destinations are built mainly through local commitment, initiative and follow-through.
Communities that have identified tourism as a top economic development opportunity during a Community Assessment through the Wyoming Rural Development Council are eligible for this program. Once an assessment has been completed, a tourism report with recommendations for tourism development will be provided to the community. Each tier offers differing levels of support and assistance from the WOT program, according to the varied resources and needs of each individual community.
For more information on this program, please contact Kristin Phipps, Destination Development Manager at 307-777-2887 or firstname.lastname@example.org.