Initial Numbers From 2012-13 WOT Winter Campaign Announced
The Wyoming Office of Tourism’s 2012-13 winter campaign is just wrapping up with initial numbers showing the campaign exceeding several of its goals.
The focus of the campaign was to drive business to Wyoming’s winter activities--specifically skiing and snowmobiling. The campaign was made of online display advertising, paid search and a monthly e-newsletter.
“We’re excited to see the campaign exceeded our expectations,” says WOT Director Diane Shober.
“The addition of the Viewbook proved to be a great way to showcase Wyoming’s winter attractions and activities.”
This year’s campaign featured a new viewbook feature--highlighting several of WOT’s winter offerings in a fun, digital format located on the wyomingtourism.org website. With more than 108,000 views, the total results were 57% over the established goal.
The completely online campaign set a click-through rate for online ads of .11% with actual results coming in at .537%. There was also an increase of web traffic of 27% compared to the 2011 campaign.